STRAIGHTFORWARD New Finnish Design in New York

straightforward logo

Straightforward poster

Pekka Harni and Yuka Takahashi’s works are selected to the STRAIGHTFORWARD New Finnish Design exhibition during the Meatpacking District Design Week in New York.



15-17 MAY. 2010


Chelsea Market
410 West 16th Street
New York, NY 10011

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AlessiAnne Kyyrö QuinnAnu PenttinenAri KanervaElizabeth SalonenHarri KoskinenIlkka SuppanenJalo HelsinkiJKMM ArchitectsJonas HakaniemiJukka KorpiheteKlaus AaltoKristiina LassusMarita HuurinainenMarko NenonenMikael SilvantoPASPASPekka HarniPentagon DesignPyry TamminenRenata JakowleffTapio AnttilaTeija LosoiTiina RipattiTimo NiskanenToni KauppilaTuula PöyhönenYuka Takahashi /

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The STRAIGHTFORWARD New Finnish Design event presents innovative solutions to matters of everyday life by individual designers and design oriented companies during Meatpacking District Design ‘10. The event focuses on today’s interpretations of the traditional values that made Finnish Design world famous sixty years ago. It consists of an exhibition, a lounge area, a pop-up store, and a website. The theme of the event is further explored in a documentary film screened in the lounge and in a series of side events.

The exhibition features furniture and product design while the pop-up store offers a wider selection of smaller design objects from glassware to fashion and jewelry. Straightforward showcases young designers side by side with more established designers and design oriented companies.

STRAIGHTFORWARD is part of an ongoing series presenting new Finnish design in North America. The previous New Finnish Design events VALVOMO, HARDCORE and PLAYFUL did each attract over 5,000 visitors during the annual Meatpacking District Design Weeks in 2007-2009.